The
Problem

We where tasked with creating a series of videos that would help to explain the hard facts and data behind the deaths on pedestrians and cyclist in the state of Massachusetts, the catch was we needed to maintain the campaign look.

The
Solution

We created this Telly Award winning project, that used bold text to deliver the data even in the absence of sound, with a series of video reductions that explained the most common death causes.

Credits

Animation Direction: Juan M. Duque

Concept Direction: Jansel Rubiano

Animation: Camilo Gonima, Alex Salgado, Luis C. Garces, Alvaro Afanador, Ruben Cardenas, Juan M. Duque.

Original Music & Sound: Juan C. Quiceno.

Agency: Hatch, Intercultural Productions